Get the Edge.

Spotlight on The Cable Show

May 30, 4 pm ET

The annual cable industry confab is traditionally packed with new thinking, the latest technologies, prospective products and services - and excitement about the business. These executives will share their unique points of view on what to watch and what may be left behind.

Key Take-Aways:

  • Interactive television and "Are we there yet?" learnings
     
  • The rosy (or not) future of mobile broadband
     
  • Next steps in the online video and authentication revolution
     
  • What's in store for customers and viewers by YE 
 
Speakers:
 
​
​
Will Keller
President
Interactive TV Commerce
​
​


Rick Lang
SVP Marketing and Sales, Central Division
Comcast​

​
Will Richmond
Editor and Publisher
VideoNuze​
Moderator:​ ​
​
​
Lauren LoFrisco
SVP Affiliate Marketing
iN DEMAND

  
badge-register.png

Coming Soon:

July 18 - Over The Top
Alternative access to content is inspiring early explorers to experiment with different ways to get their entertainment. While not an immediate threat to cable's business, it's an emerging life form in the ecosystem that begs sharp attention.  Speakers TBD.  We'll cover:

  • The current landscape and data usage from OTT
     
  • Content strategies for OTT vs. "traditional" and how the economics are managed
     
  • Advertising implications and measurement challenges
     
  • Brand relevance and competing amidst search and discovery


Nov 14 - Cable's Next Generation
Fortify your future by keeping pace with the next generation of viewers and cable customers.  Speakers TBD.  We'll cover:

  • Growth prospects - how to find and cultivate the younger demographic
     
  • Developing supplemental content to attract and maintain engagement
     
  • Social discovery and which apps and technologies resonate
     
  • Alternative sales channels and marketing strategies