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CTAM Board Elects 2011 Officers and Directors
Mobilizes to Hyper-Focus on National Programs
(New Orleans, LA – October 19, 2010) During its Board meeting
today, The Cable & Telecommunications Association for Marketing (CTAM) elected
new Board members and officers, and adopted a going-forward strategy focused on
the organization’s highly successful national programs and cooperative marketing
initiatives. Those include the Cable Mover programs, Advanced Cable Solutions
Consortium, MoviesOnDemand® marketing, Business Services Council, CTAM Summit,
CTAM Wired Executive Innovation Series, CTAM U. and consumer research.
The 2011 CTAM Board officers are:
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Chair – Sam Howe, executive vice president & chief marketing
officer, Time Warner Cable
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Vice Chair – Eric Kessler,
co-president, HBO
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Secretary – Wonya Lucas,
executive vice president and chief operating officer, Discovery Channel
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Treasurer – Jon Hargis, evp,
marketing and advertising, Cablevision Systems Corp.
The new 2011 directors are:
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Heather Baldino, senior vice
president, marketing, Turner Broadcasting
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Steve Colafrancesco, vp,
marketing, Bright House Networks
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Jennifer Danger, evp,
distribution and business development, The Weather Channel Companies
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Jerry Dow, chief marketing and
sales officer, Suddenlink Communications
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David Preschlack, evp,
affiliate sales and marketing, Disney & ESPN Media Networks
A complete list of the 2011 directors can be viewed on
www.ctam.com
“I’m honored to chair an organization that is helping cable set the pace in this
hypercompetitive environment,” said Sam Howe, incoming CTAM chair. “I look
forward to working with such smart and experienced leaders to build on our past
success and seize new opportunities.”
Regarding program developments, the CTAM Board set in motion the following
actions, to take place over the next two years:
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Re-charter the Network
Consumer Marketing Council to more deeply engage participating executives in
developing high-level content for national programs, such as the CTAM Summit and
CTAM Wired.
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Phase out support of U.S.
regional CTAM chapters by the end of 2011. Chapters are separate legal entities
that license the CTAM name and brand.
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Retire the Telephone Working
Group following a successful achievement of their objectives, including
contributing toward the growth of the cable landline telephone business.
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Move the CTAM Research &
Insights Conference from the spring to the fall Cable connection, beginning in
2012.
“As our industry changes, CTAM must also change to remain a vibrant
association,” said Sean Bratches, 2010 CTAM chair and executive vice president,
sales and marketing, ESPN. “These decisions demonstrate our commitment to
helping grow an even more robust cable industry.”
For media inquiries, contact: />
Jason D. King, ABC
Director, Communications & Media Relations
CTAM
(703) 837.6541
jason@ctam.com
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