How Entries are Judged

All Mark Award entries are judged by cable's finest marketing professionals during two rounds. Here is the impressive 2011 list.

You must be a CTAM member and work for a cable company, network or agency to serve as a judge.

The preliminary rounds will be held May 30-31 at the new CTAM office in National Harbor, MD and June 6-7 in Los Angeles at the Fox Studio. Judges for this round must have a minimum of three years of cable marketing experience, and professional experience at the level of Director or equivalent. (Managers may qualify, depending on job responsibilities and industry tenure.) Of course, higher level, more experienced judges are welcome.

Interested and qualified volunteers should send an email to Denise Motlagh.

The final round will be held in New York City August 8-9. These judges are professionals at the Vice President level or higher, with at least five years of cable marketing experience, and serve by invitation only.

However, interested and qualified executives may inquire by sending an email to Denise Motlagh.

Judging Criteria

Each Mark Award entry is judged against a standard of excellence, rather than against the other entries. This is not a “best of” competition. Winning entries must meet or exceed a predetermined score, set annually by the Mark Awards Committee.

In both rounds, entries are judged equally on:

• Sound or innovative strategy and tactics

• Strength of creative execution against the strategy and tactics, and

• Measured results

For a detailed look at how a judge scores an entry, see the Mark Awards Scoring Grid.

If you have any questions about the judging process, email the Director of Awards and Recognition Denise Motlagh, or call 301.485.8911.