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Benefits
Enables
rich
graphics
and
interactive
features
on
advanced
cable
set-tops
as well
as any
other
devices
that are
tru2way
enabled.
Opens
the way
for
developers
to
create
more
interactive
content
or
develop
new
cable-connected,
two-way
devices.
Capabilities
Tru2way
supports
bound
and
unbound
applications
and all
of the
other
capabilities
listed
with
EBIF.
EBIF
applications
are
compatible
with
tru2way,
plus
they can
be
souped
up with
richer
graphics
and more
extensive
functionality.
In
addition,
tru2way
also
supports:
- Interactive
program
guides –
improved
TV
guides,
user
interfaces,
TV
navigation,
DVR
features,
and
on-demand
access
- Games –
graphically
rich
video
games on
TV
- Web
content
– a TV
interface
for Web
content
and
potential
support
for IP
video
and
online
content
on TV,
if
properly
enabled
- Multi-platform
– more
extensive
interplay
between
linear
and
on-demand
TV, plus
increased
convergence
of TV,
Internet
and
phone
features
and
functionality
Advantages
Increased
engagement
and
loyalty
for
cable
service
bundles,
television
programming,
and
brands.
New
revenue
opportunities
through
interactive
advertising,
shopping,
on-demand
content,
cross-platform
expansion,
partnerships,
and new
devices.
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