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CTAM
hosted
the
second
annual
iTV Idol
contest
during
CTAM in
NYC
on Oct.
5th.
Attendees
at the
session
received
an
overview
and
demonstration
of each
app and
scored
their
favorites
based
upon
user
experience/creativity,
scalability,
and
business
impact
and
consumer
engagement.
Weren’t
able to
attend
the
session?
No
worries.
You can
check
out each
application
here via
these
online
demos.
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Showtime Networks,Inc. (First Place)
An upsell app that puts viewers in control allowing them to learn more about Showtime and even watch full sample episodes of hit Showtime programming. And with a few clicks of the remote, viewers can upgrade to Showtime within a few minutes.
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WE tv/FUSE/MSG/Ensequence (Second Place)
A multi-function app that puts viewers in control of a diverse in-program engagement experience. Viewers are invited to opt in to the application several times during each hour of programming and are offered new interactive content every 5-7 minutes.
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Intrasonics Limited (Finalist)
A RFI, T-Commerce, Polling, Trivia app that allows users to engage directly with their favorite media programs and advertising brands by enabling any broadcast media to interact directly with smartphones and tablets. The users smartphone or tablet hears unique sounds (inaudible to people) that trigger built-in actions in the App.
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itaas (Finalist)
A tablet computer app that allows users to discover and tune to content, create playlists, set reminders for upcoming content and avoid marital disputes by auto selecting content.
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The Weather Channel and Nielsen MediaSync (Finalist)
A companion app that uses audio watermarks in the show to unlock bonus content while the viewer watches the program live or on demand (via DVR or VOD). It allows viewers to interact with exclusive “synced” content on their iPad.
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