Resources

Video On Demand and the Consumer Advertising Experience - the Phase II summary report by the Advanced Advertising Media Project (AAMP) provides findings about consumer acceptance of VOD advertising

Remaking Video-on-Demand to Deliver Media Value  - the Phase I summary report by the Advanced Advertising Media Project (AAMP)

CAB – Supporting cable advertising’s growth and effectiveness 
 
EBIF.tv – All things EBIF, including specifications, suppliers, and development support, sponsored by CableLabs® and Canoe Ventures