What it is | Benefits | Resources

Cable’s new interactive capabilities are making TV advertising better too. Consumers can click on interactive overlays during a commercial to get free samples, coupons and catalogs – or even buy a product. Advertisers can zero in on their target audience, engage viewers in new ways, and receive better audience measurement data in return. Those commercials that previously may have annoyed you will disappear, and TV advertising will become more relevant and compelling.