The following are paid listings. If you are interested in listing your company here, please contact Robin Berkovitz, CTAM Research Manager.
Ascolese Associates
4318 South 35th Street
Arlington, VA 22206-1804
P: 703.671.4650
F: 703.671.4652
Contact: Grace Ascolese, President
Email: ascolese@aol.com
Ascolese Associates, a consulting firm that specializes in information-based marketing solutions for companies in the cable, direct broadcast, telecommunications, online and interactive industries.
We provide clients with a strategic understanding of the consumer perspective –– a cornerstone of successful marketing. Our research is targeted to help marketers grow their business by guiding multi-channel television providers with their acquisition, retention, programming, packaging and pricing, and positioning decisions.
Research programs are designed to provide management-oriented results.
BETA RESEARCH CORPORATION
6400 Jericho Turnpike, PO Box 9018
Syosset, NY 11791
P) 516.935.3800
F)516.935.4092
www.betaresearch.com/cable
Contact: Andy Klein, President, Cable TV Division
Email: andy@nybeta.com
Contact: Terry McNiff, Vice President, Cable TV Division
Email: terry@nybeta.com
Conducts national annual syndicated studies including:
• Beta Cable Subscriber Study-Evaluation of Basic Networks
• Beta Multichannel Subscriber Study-Interest in Emerging/Digital/Mid-Sized/VOD/HD Networks
• Beta Cable Subscriber Study-Brand Identity of Basic/Broadcast Networks
• Evaluation of Basic Cable Networks among DBS Subscribers
• Evaluation of Digital Basic Networks among Digital Cable Subscribers
• Beta Cable Operator Study on Channel Carriage
• Beta Cable Operator Study-Evaluation of Basic Networks
• Beta Local Ad Sales Executive Study-Evaluation of Basic Cable Organizations
• Beta Ad Executive Study-Evaluation of Basic/Broadcast Networks
Also conducts custom surveys focusing on interest in new cable services and evaluation of existing cable services. Also conducts focus groups using moderators with significant cable experience.
C&R RESEARCH SERVICES, INC
500 North Michigan Ave
Ste 1200
Chicago, IL 60611
P) 312.828.9200
F) 312.527.3113
Contact:
Quantitative Specialists:
Lynne Bartos, V.P.
Jeff Berman, E.V.P.
Steve Stallard, S.V.P
Monica Patanella, Director
Qualitative Specialists:
Mary McIlrath, V.P.
Robert J. Relihan, Ph.D., SVP
Email: LynneB@crresearch.com
C&R is a full-service custom research firm with over 40 years of experience providing both consumer and business-to-business research. C&R has expertise in both qualitative and quantitative research methodologies, and we have been conducting cutting edge research within the cable television and telecommunications industries for over 20 years.
C&R is renowned for its innovate and dynamic research solutions. This spirit of innovation started with C&R’s founder, Dr. Saul Ben-Zeev, who was one of the first researchers in the 1950s to recognize the potential of group interviewing. Today, our pioneering approach continues as the communications revolution provides C&R with enormous opportunities to create new and innovative research methodologies to find answers to our clients' most pressing research questions.
Visit our Web site to find out more about C&R and how we are harnessing new technology to address the evolving needs of the cable and telecommunications industry.
Visit www.crresearch.com to learn more about C&R's:
Centris
565 Virginia Drive
Fort Washington, PA 19034
P: 800.336.7674
F: 215.653.7115
www.centris.com
Contact: William J. Beaumont, President
Email: wbeaumont@centris.com
Centris is a leading marketing sciences firm that provides ongoing survey programs, local market models and advanced analytic skills that supplement the research departments of the world's leading communication and entertainment companies.
Centris collects market information through ongoing survey programs and builds national and local market models. Since 1997, Centris has been tracking over 100 communications, entertainment and technology metrics with its Omnibus Survey, completing approximately 800 interviews each week. Topics include technology deployed in the home, service providers and media consumption. The Omnibus is a cost and time effective approach because clients can share the cost of survey administration, sample and core questions.
Centris' data and marketing analytic services help the world's communication and entertainment companies understand the dynamics of their markets and improve the effectiveness of their marketing programs. Primary users of Centris' services include Cable Companies, Telecommunications Providers, Satellite Companies, Wireless Operators, Media Producers and Original Equipment Manufacturers.
ConStat, Inc.
1860 Blake St. Suite 650
Denver, CO 80202
P: 303.572.1051
F: 303.572.1051
www.constat.com
Contact: Paul Petersky, Vice President
Email: ppetersky@constat.com
Contact: Tom Leone, Vice President, General Manager
Email: tleonet@constat.com
ConStat is a primary market research firm supporting product management and marketing of complex video, internet, and voice offers.
We help media and technology companies determine what features, bundles, pricing and promotions customers want in rapidly evolving competitive markets.
We are experienced in small business as well as consumer research, and we are equally skilled in qualitative and quantitative methodologies. When necessary, we can provide effective and insightful use of the most powerful data modeling and analysis tools available.
We understand the challenges and opportunities presented by the convergence of video, internet, and voice, and by the introduction of new media distribution technologies.
Our experienced researchers will consult with you knowledgeably to develop studies that will help you solve the most complex and nuanced product management and marketing problems.
Call and talk to us about your current situation, or send an RFP for a prompt, competitive response.
Decision Data Collection, Inc.
(Decision DC)
4300 Plank Road, Suite 190
Fredericksburg VA 22407- 0102
P) 888.283.3913
F) 540.785.8562
Contact: Gary Brown, Executive Vice President
Email: GBrown@decisiondc.com
DDC Research may not sound very familiar to you. Then again, this quote may not sound familar to you either.
"Not like the brazen giant of Greek fame. . ."
But, sometimes things may be worth taking a little deeper look into, such as more of the above quote:
"Give me your tired, your poor, your huddled masses yearning to breathe
free, the wretched refuse of your teeming shores."
. . . such beautiful words on the Statue of Liberty.
DDC Research was founded when the Washington Redskins, Baltimore Orioles, and Philadelphia 76er's were all World Champions; "Goodnight Beantown" and "Jennifer Slept Here" could be seen on nightly network television; and the FCC authorized Motorola to begin testing the first cellular phone service (in Chicago).
We're not the biggest research company around, but we can guarantee you one thing: no other research company surpasses us with respect to our understanding of, and commitment to, the basic foundations and fundamentals of research, which have not changed since Jennifer slept wherever Jennifer was sleeping.
DDC Research. . . we believe in accuracy in research as well as reliability of results. . . you can check us out at www.DDCResearch.com.
Hall and Partners
811 W 7th St, 10th Floor
Los Angeles, CA 90017
P: 213.239.9969
F: 213.239.9979
www.hall-and-partners.com
Contact: Carrie Stojack, Managing Partner
s.stojack@hall-and-partners.com
Contact: Anita Wang, Account Director
a.wang@hall-and-partners.com
Hall & Partners is a specialist brand and communications research agency providing full-service primary research to a variety of industries, including telecommunications, technology and Internet. We are a vibrant and passionate research-based consultancy that has grown dramatically over the past ten years with 270 consultants in New York, Chicago, Los Angeles and London.
Our approach is ‘discipline agnostic’ in that we offer quantitative, qualitative and cultural anthropological perspectives. Similarly, we are equally comfortable online and offline, both in terms of traditional and digital brands and communications, as well as all types of online and offline research techniques covering attitudinal and behavioral measurement.
We have extensive experience in both tracking and pre-testing communications for various cable and entertainment companies across the country and have a solid understanding of the challenges in the industry. Our company was built on strong partnerships with our clients and their agencies to develop research that will provide insights that are meaningful and actionable.
Horowitz Associates, Inc./Surveys Unlimited
1971 Palmer Avenue
Larchmont, NY 10538
P: 914.834.5999
F: 914.834.5998
www.horowitzassociates.com
Contact:
Howard Horowitz, President
howardh@horowitzassociates.com
Adriana Waterston, VP, Marketing and Business Development
adrianaw@horowitzassociates.com
25 years experience serving the cable industry with custom quantitative and qualitative research services ranging from the traditional—telephone or online surveys, focus groups, in-market trials—to the innovative— in-home ethnographic projects, interactive online research communities, custom panels, man-on-the-street videographies. We are a pioneer and leader in the field when it comes to Hispanic and multicultural research.
For networks, we study:
Network/brand evaluation and tracking
Consumer interest in/preferences for new programming, channels
Cross-platform relationships with media brands
Latino/Multicultural branding, programming, positioning
Affiliate sales and marketing support
For MSO and system-level distributors:
Acquisition, retention, and win-backs
Packaging, pricing and bundling
Customer satisfaction and NPS tracking
Hispanic and multicultural branding, programming, packaging
Adoption and usage of new technologies
We publish a series of syndicated studies tracking adoption and usage of traditional and new media platforms including State of Cable and Digital Media, Multiplatform Content and Services, FOCUS: Latino, and FOCUS: African America.
iModerate Research Technologies
720 S. Colorado Blvd. Suite 500 N.
Denver, CO 80246
P: 303.333.7880
F: 303.333.7844
www.imoderate.com
Contact: Adam Rossow, VP, Sales and Marketing
arossow@imoderate.com
Jennifer Drolet, VP, Client and Moderating Services
jdrolet@imoderate.com
iModerate is an online market research firm that listens, connects and digs deeper with consumers to deliver the research story you need to win in the marketplace.
Our customized approach utlizes live, online, one-on-one, professionally moderated interview sessions to engage consumers in a discussion and personalize your research. Utilized within an online survey for a hybrid approach or as a stand-alone qualitative method, these sessions deliver candid insight to give you a holistic view of the consumer.
iModerate has helped countless organizations get more out of their research. In particular, we have tremendous experience in the media and entertainment industry. From ad tests to pilot tests, iModerate has broadened the online research capabilities for our cable, direct broadcast, telecommunications, online and interactive clients by providing them with essential qualitative insight.
Insight Research Group
50 Hudson Street, 2nd Floor
New York, NY 10013
P: 212.584.2323
F: 212.584.2324
www.insightresearch.biz
Contact: Perry Baldwin, Cheif Possibility Officer
perryb@insightresearch.biz
Contact: Boaz Mourad, Co-CEO
boazm@insightresearch.biz
Insight Research Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight's business savvy team of social scientists melds quantitative muscle with qualitative finesse to meet its client's strategic challenges. Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth.
Frank N. Magid Associates, Inc.
1775 Broadway Suite 1401
New York, NY 10019
P: 212.974.2310
F: 212.515.4540
www.magid.com
Contact: Jill Rosengard Hill, Senior Vice President
Jrosengardhill@magid.com
Contact: Jack MacKenzie, Executive Vice President
jmackenzie@magid.com
Frank N. Magid Associates is a leading media and entertainment research and strategy firm, founded in 1957. With offices in New York, Los Angeles, Minneapolis and Cedar Rapids, Iowa, we serve the cable industry with a research-based multi-platform perspective. We leverage our experience in the broadcasting, Internet, Wireless, gaming and publishing industry to develop programming and brand strategies for our cable clients, both networks and MSOs. Our goal is to develop research-based strategies that lead to our client’s success. We team our PhD analysts with our programming, branding, talent, and advertising experts to provide comprehensive service and actionable recommendations.
We conduct qualitative and quantitative research: telephone and online surveys, mall intercepts, executive interviews, usability testing, focus groups, ethnographic, in-home and interactive media clinics to diagnose issues and measure audience attitudes, awareness, and usage. We operate our own calling center and online company, Surveysonline.com. We are experts in segmentation, conjoint analysis and the leading provider of customized VOD, HDTV and iTV research. We have specific expertise in generational insights based on our Millennial Strategy Program.
JD Power and Associates
200 Connecticut Avenue
Norwalk, CT 06854
P: 203.663.4100
F: 203.663.4101
Web site
Contact: Frank Perazzini, Director
frank.perazzini@idpa.com
Contact: Steve Kirkeby, Executive Director
steve.kirkeby@idpa.com
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J.D. Power and Associates helps companies in the telecommunications industry improve their products and services by providing them with the tools and actionable information they need to deepen customer loyalty and retention, helping them to become—and stay—profitable. J.D. Power asks the relevant, important questions of our clients’ customers to develop independent benchmarking studies and ongoing tracking studies, watches the trends and consumer behavior, and listens to the Voice of the Customer through unique web intelligence and consulting solutions. J.D. Power also conducts customized research and satisfaction measurement on a proprietary basis utilizing a variety of data collection methods. Our clients have access to weekly, monthly, or quarterly data on demand to identify issues and enable quality and customer satisfaction process improvements. Our research solutions give our clients a competitive advantage by helping them understand and integrate the Voice of the Customer into their strategic planning and operational activities.
Sachs Insights
200 Varick Street, Suite 500
New York, NY 10014
P: 212.924.1600
F: 212.924.8241
www.sachsinsights.com
Contact: Robert Miner, President
rminer@sachsinsights.com
Sachs Insights is an innovative research consultancy committed to delivering audience driven insights to guide the development of networks, brands, programs, products and marketing communications.
What clients have to say about our work:
"This is the future shape of research. This is how television needs to get to know their audience."
"Their research has become a part of our DNA. It shapes every critical decision we make."
"We are able to take the consumer insights directly to the boardroom to help shape our strategy around everything from marketing to programming to digital." |