Professors Bharat Anand and Rajiv Lal are the faculty co-chairs for the program. Bharat’s current research examines competition in information goods markets, with a primary focus on media and entertainment.  Rajiv’s work on the use of the Internet by retailers calls into question the conventional wisdom about the effect of selling via the Internet on brand loyalty and brand equity.  The co-chairs and their HBS colleagues produce a curriculum that is a world class management development experience for the high potential senior level executives in an elite business school environment.

For more information, contact Educational Foundation Manager, Janine Canlas at janine@ctam.com.